MagnetIQ

Overview

A loyalty-driven community platform that lets brands issue memberships and collectibles customers genuinely own. It bridges familiar consumer product patterns with on-chain ownership, so a member never has to understand the chain underneath to use it.

The problem

Conventional loyalty schemes hand out points that carry no ownership and no reason to belong between purchases. Putting that ownership on-chain solves the substance but usually destroys the experience — wallet setup, seed phrases and gas fees lose a mainstream customer immediately. The platform had to deliver verifiable ownership with none of that showing.

What we built

Membership issuance

Onboarding into a blockchain-backed community membership that takes no more steps than signing up for a normal account.

Digital collectibles

Brand-issued proof-of-participation assets members hold as a record of what they took part in.

Member asset dashboard

A single personal view of everything a member holds, framed as a collection rather than as a wallet.

Unified payments

Card and crypto handled through one flow via Dapper, so payment method is a preference rather than a prerequisite.

How we approached it

• Abstract the chain completely — a member should never meet a seed phrase
• Flow was chosen specifically for consumer-grade NFT ergonomics
• Payment flexibility through managed infrastructure, not custom custody
• MVP scoped so scaling it later needs no foundational rework

Outcome

A production-ready MVP validating that on-chain ownership can be delivered to mainstream consumers without asking them to learn anything about blockchains.